This Privacy Policy explains how LG Chem, Ltd. ("LG Chem", "the Company", "we", "our", or "us") collects your personal information when you use https://marketing.lgchem.com (the "Website"), how we use this personal information, with whom we share it, and your choices in connection with this.
What data do we collect and how do we use it?
If you choose to use the services offered on our Website, we will collect personal information from you when you contact us by submitting your personal identifiers. We use this personal information to respond to your questions or inquiries and to provide consultation. We may also use the personal information collected as described in this section to comply with the law or for legitimate interests, and for other limited circumstances as described in the "With Whom do we share your data?" section.
Information from You
When you provide information directly, we collect and use it for specific purposes:
- Personal Information Collected:
- Full Name (First Name, Last Name)
- Email
- Company Name
- Job Title
- Department
- Industry
- Country
- Employees
- Interest
- Purpose of Collection and Use:
- Inquiries about products and services
- Providing detailed product information
- Surveys
- Organizing and managing events and activities for online/offline customers
- Delivering promotional and marketing information for advertising purposes
- Retention Period: 3 years from the submission date
Information Collected Automatically
We use Google Analytics to collect information about your use of the Website to improve our services. To do this, Google Analytics may set or read cookies on your browser. Google Analytics may also receive information about you from applications you've downloaded that partner with Google. To manage your cookie preferences, please refer to the instructions in the "What are your rights?" section.
Google's ability to use and share information collected by Google Analytics about your visits to our Website or to another application that partners with Google is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on, available here.
With whom do we share your data?
LG Chem may need to make the personal information identified in this Privacy Policy available within LG Chem subsidiaries and with its service providers, as listed below.
With Service Providers
LG Chem shares your personal information with its service providers for Website maintenance, inquiry processing, and sending/processing marketing messages.
- Outsourcing Party: Salesforce Inc.
- Content of Outsourced Task: System management and maintenance
For Legal Purposes
LG Chem will share your personal information where legally required, in response to court orders, law enforcement or legal processes (including for national security purposes). We may also share data to establish, protect, or exercise our legal rights (as required by contracts), to defend against legal claims or demands, to detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person, or to comply with the requirements of any applicable law.
Where do we transfer your data?
As a global company, we and our service providers may need to transfer your information outside the country where you are located. This includes transferring your information outside the European Economic Area if that's where you're located. We transfer your personal information to provide you with our Website. You will need to provide your consent for this to use the Website.
LG Chem is located in the Republic of Korea ("Korea"). The EU and Korea have formally adopted an adequacy agreement on transfers of personal information, meaning Korea ensures an adequate level of protection for personal information.
Please be aware that data protection laws in many of these countries may not offer the same level of protection as those in your location. However, before transferring your Personally Identifiable Information, we will take steps to ensure that safeguards are in place to afford such information the same level of protection.
- Recipient of the Transfer (Country of Transfer): Salesforce Inc. (Japan)
- Contact Information:
- Personal Data Being Transferred: All Collected Personal Information
- Method and Timing of Transfer: Transmission via a dedicated network at the time personal information is transferred to the Company, depending on the channel.
- Purpose of Use by Recipient and Retention/Usage Period:
- For system management and maintenance
- 3 years from the submission date
What are your rights?
You have all applicable data protection rights under relevant laws, including the following:
- The Right to Access: You have the right to request copies of your personal information from us.
- The Right to Rectification: You have the right to request that we correct any inaccurate information. You also have the right to request us to complete incomplete information.
- The Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
- The Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
- The Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
- The Right to Object: You have the right to object to the processing of your personal information which we process in connection with the website, under the conditions given under applicable law. If, in exceptional cases, data processing is based on your consent, your consent can be revoked at any time with effect for the future. The revocation of consent does not affect the lawfulness of processing carried out based on consent up to the revocation.
- Do Not Track: We do not respond to Do Not Track ("DNT") requests. Do Not Track is a preference you can set in your web browser to inform the Website that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
If you make a request, we will respond to you without undue delay, and in any event within the timeframe stipulated by law if such exists. If you would like to exercise any of these rights, please contact us using the information in the "How to contact us" section below.
Collection and use of information from children
Our Website is designed for a general audience and is not directed towards children. In connection with our Website, we do not knowingly collect or maintain personal information from anyone under the age of sixteen (16) or knowingly allow such persons to use our Website. If you are under the age of sixteen (16), please do not attempt to register for our Website or provide us with any personal information.
If we learn that a person under the age of sixteen (16) has provided us with any personal information, we will promptly delete such personal information. If you believe that a child under the age of sixteen (16) may have provided us with personal information, please contact us using the information specified in the "How to contact us" section.
How do we protect your data?
LG Chem implements the following technical and organizational security measures to protect your data:
- Information security policies: We maintain security policies and ensure they are regularly reviewed and updated when necessary.
- Secure communication: Communication with Company applications utilizes cryptographic protocols like TLS to protect information in transit over public networks. At the network edge, firewalls, web application firewalls, and DDoS protection filter attacks.
- Data security controls: We implement logical segregation of data, restricted access (e.g., role-based), continuous monitoring, and, where applicable, utilize commercially available and industry-standard encryption technologies.
- Logical access control: We manage electronic access to data and system functionality based on authority levels and job functions.
- Physical and environmental security: We protect data center facilities from unauthorized access, monitor the movement of individuals in and out of the facilities, and safeguard against environmental hazards such as heat, fire, and water damage.
- Operational security: We ensure proper configuration, monitoring, and maintenance of technology and information systems, in accordance with prescribed internal and industry standards. We securely dispose of systems and media, ensuring all information or data is rendered unreadable or unrecoverable before final disposal or release from the Company's possession.
- Network security: We use enterprise firewalls, layered DMZ architectures, and intrusion detection systems to protect systems from intrusion and to limit the scope of any successful attack.
- Vulnerability management: We perform vulnerability assessments, patch management, and employ threat protection technologies. Regular monitoring procedures are in place to identify, assess, mitigate, and protect against security threats, viruses, and other malicious code.
As described above, we implement and maintain reasonable security measures to protect the personal information we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. However, no security measure or modality of data transmission is 100% secure, and we cannot guarantee the absolute security of the personal information we have collected from you.
How to contact us
If you have any questions or concerns regarding this Privacy Policy, please contact us at:
LG ChemLG Twin Towers 128, Yeoui-daero, Yeongdeungpo-gu, SeoulEmail: security@lgchem.com
LG Chem will promptly respond to address your concern.
For the purposes of EU data protection legislation, LG Chem Europe subsidiaries’ Data Protection Officer can be contacted at: drewes@privacy-advice.com.
How to contact the supervisory authority
Should you wish to report a complaint or if you feel that the Company has not addressed your concern in a satisfactory manner, you may contact the responsible supervisory authority using the contact details:
[Appendix I.] Supervisory Authority
Changes to our Privacy Policy
LG Chem keeps this Privacy Policy under regular review and places any updates on this webpage. This Privacy Policy was last updated on [2025-03-12].
Appendix I. Supervisory Authority
If you need to contact a supervisory authority regarding your data, here are the relevant organizations and their contact points by country:
- Republic of Korea
- Germany
- US
- Poland
- China
- Brazil
- Mexico
- Organization: Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales
- Point of Contact: [suspicious link removed]
- Türkiye
- Viet Nam
- Indonesia
- Organization: Badan Siber Dan Sandi Negara
- Point of Contact: [suspicious link removed]
- Thailand
- Taiwan
- Australia
- Singapore
- Malaysia
- India
- Japan
- UK
Appendix II. Country-Specific Provisions
These addendums provide specific details for residents of certain countries, supplementing the main Privacy Policy. Where there is a conflict, the terms of the relevant addendum will prevail.
Addendum to Privacy Policy for California
This Addendum applies to the processing of your personal information collected from the U.S. It explains the categories of personal data we collect from you and how we collect and use personal data subject to the California Privacy Rights Act (the “CPRA”). It also describes the rights California residents have regarding their personal data. This Addendum should be read alongside the main Privacy Policy. For this Addendum, "personal data" includes all "personal information" as defined in the CPRA.
Your Legal Rights
In addition to the rights explained in the main Privacy Policy, California residents have the following rights under certain circumstances concerning their personal data:
- Right to Opt-Out: You have the right to opt out of any sale or "sharing" of your personal information (where "sharing" means disclosure to a third party for cross-context behavioral advertising, as defined under California law).
- Right to Non-Discrimination: You have the right to exercise any of the rights listed above (and any other rights under CPRA) without discrimination by us.
- Right to Limit the Use and Disclosure of Sensitive Information: This right allows you to limit how certain sensitive personal information is used and disclosed.
To exercise your right to access or delete your personal information, you can submit a request:
- By telephone: 82-1644-7119
- By email: To the appropriate point of contact listed in the "How to contact us" section of the main Privacy Policy.
For telephone requests, you must provide enough information for us to reasonably verify your identity as the person whose personal information we collected, and describe your request in sufficient detail for us to properly evaluate and respond. If we cannot verify your identity for access and deletion requests with the information provided, we may ask for additional information.
Only you, or a person registered with the California Secretary of State whom you authorize to act on your behalf, may make a request related to your personal information. If you are an authorized agent, you must provide us with signed documentation proving your authorization to act on that individual's behalf.
Sources of, Purposes for Collecting, and Categories of Personal Data Collected and Disclosed
We obtain your personal data mainly from or via you, and we collect and process personal data for various business or commercial purposes. The main Privacy Policy provides more detailed explanations of specific purposes, the specific pieces of personal data we collect, and the categories of third parties with whom we share or may share personal data.
In the preceding twelve (12) months, we have collected the following categories of personal data from California residents. Please note this list represents categories across all California residents whose data we may have collected and does not necessarily reflect information collected specifically about you. Also, the definition of "personal information" under CPRA has certain exceptions and does not include publicly available or aggregated/de-identified information.
- Identifiers: This includes information such as name, email address, telephone number, IP address, national identification number (or equivalent unique identification data), and other similar identifiers.
- Personal information as defined by Cal. Civ. Code § 1798.80(e): This category includes several identifiers mentioned above, plus, among other things, corporate credit card numbers.
- Certain protected classifications: Information in this category may include religious affiliation.
- Internet or network activity: This includes information related to IP address and access records.
- Professional or employment-related information: This includes information such as company/department name and job title.
- Education Information: Educational background, including majored fields of study.
- General information: Such as date of birth, hobbies, and office location.
In the preceding 12 months, we may have disclosed or shared the above categories of personal data with third parties for a business purpose. Please refer to the main Privacy Policy for more information.
Sales of Personal Data
We do not sell your personal data for monetary consideration.
Addendum to Privacy Policy for EU(UK)
This Addendum applies to the processing of your personal information collected from the EU(UK). It provides more details on how we collect and use personal data subject to the GDPR. This Addendum should be read alongside the main Privacy Policy. In case of any conflict, the terms of this Addendum will prevail for personal data processing of EU residents (and UK residents where applicable). For this Addendum, "personal data" includes all "personal information" as defined in the GDPR.
Legal Basis for Processing
We process your personal data on lawful bases under Art. 6 of the GDPR, primarily for the performance of a contract to which the data subject is a party. However, we may choose other lawful bases that seem appropriate according to individual situations, such as the consent of the data subject or necessity to comply with a legal obligation imposed on us.
Data Transfer
As explained in the main Privacy Policy, we may transfer your personal data.
- Transfers to Countries with Adequacy Decisions: Where data recipients are located in a country outside the European Union or the European Economic Area ("Third Country"), we will rely on (where applicable) adequacy decisions issued by the European Commission, which declare that the Third Country, or specific sectors within it, ensures an adequate level of protection comparable to the GDPR.
- Transfers to Countries without Adequacy Decisions: Where data recipients are located in Third Countries not covered by an Adequacy Decision, we will rely on appropriate safeguards within the meaning of Art. 46 (2) GDPR, such as Standard Contractual Clauses. These clauses, supplemented by additional contractual, technical, or organizational measures where necessary, ensure an adequate level of data protection.
Your Legal Rights
In addition to the rights explained in the main Privacy Policy, EU residents have the following rights under certain circumstances concerning their personal data:
- Right to withdraw your consent: Art. 7 (3) GDPR.
- Right to lodge a complaint with the competent supervisory authority: Art. 77 GDPR.
Automated Individual Decision-Making, Including Profiling
We do not make decisions based solely on automated processing, including profiling.
Addendum to Privacy Policy for Japan
This Addendum applies to the processing of your personal information collected from Japan. It explains more details of how we collect and use personal data subject to the Act on the Protection of Personal Information ("APPI"). This Addendum should be read alongside the main Privacy Policy. In case of any conflict, the terms of this Addendum will prevail for personal data processing of Japan residents. For this Addendum, "personal data" includes all "personal information" as defined in the APPI.
Data Transfer
As explained in the main Privacy Policy, we may transfer your personal data.
The Company ensures that the recipient will treat the disclosed personal data in accordance with the spirit of the requirements for handling personal data under the APPI. We ensure that the overseas recipient continuously takes equivalent measures through the following methods:
- The Company will periodically confirm the implementation status of the equivalent measures taken by the recipient and the presence or absence of a system in the foreign country that might affect the implementation of the equivalent measures.
- The Company will take necessary and appropriate measures if the implementation of the equivalent measures by the recipient party is interfered with in some way, and will suspend the provision of personal data if it becomes difficult to ensure the continuous implementation of the equivalent measures.
The Company stores your personal data in data servers operated by its outsourcee, Salesforce, Inc. The Republic of Korea is a participating country in the APEC Cross Border Privacy Rules (CBPR) System and has obtained an adequacy decision from the European Commission, indicating that it ensures an adequate level of data protection comparable to the GDPR.
Please visit ppc.go.jp/ for more information on the data protection and privacy laws in the Republic of Korea.
Your Legal Rights
In addition to the rights explained in the main Privacy Policy, Japan residents have the following rights under certain circumstances concerning their personal data:
- You have the right to request access to the transfer history of their personal data that has been shared with third parties, except when public or other interests may be harmed by such disclosure.
- You have the right to choose how you would like to receive the requested information, including in electronic form.
Addendum to Privacy Policy for Singapore
This Addendum applies to the processing of your personal information collected from Singapore. This Addendum supplements and forms an integral part of the Privacy Policy. Terms in this Addendum will have the same meaning as defined under the Privacy Policy unless clearly specified otherwise.
Accuracy of Your Personal Data
When you submit personal data through the Website, you should ensure it is accurate. You should also review your personal data periodically and inform us of any changes or updates so that we do not hold inaccurate personal data about you.
Your Rights
Your rights under the Singapore Personal Data Protection Act 2012 ("PDPA"): If you are using the Website from Singapore, you have the following rights in accordance with the PDPA:
- Withdrawing Consent: You may withdraw your consent and request us to stop collecting, using, disclosing, and/or processing your personal data for any or all purposes listed in the main Privacy Policy by contacting the Company's privacy team for assistance.
- Upon receiving your request, we may require a reasonable period to process and respond.
- While we respect your decision, please note that withdrawing consent for the use of your personal data may affect your ability to use relevant Services. We will notify you before completing the processing of your request in such circumstances.
- Withdrawing consent does not affect our right to continue collecting, using, disclosing, or processing your personal data where such actions without consent are permitted or required under applicable laws.
- Accessing and Correcting Your Personal Data: If you wish to:
- Request access to a copy of the personal data we hold about you or information about how we used or disclosed your personal data in the one (1) year prior to your request, OR
- Request correction to correct or update any of your personal data we hold about you,
- You may submit your request via email to our privacy team.
- We will respond to your request as soon as reasonably possible. If we cannot respond within thirty (30) days, we will inform you in writing within thirty (30) days of the time by which we will be able to respond.
- If we cannot provide you with personal data or make a requested correction, we will generally inform you of the reasons (except where not required by applicable laws).
- How to Exercise Your Data Privacy Rights: We take your privacy seriously. You can exercise your rights by contacting our privacy team for assistance.
- When submitting a request, we may ask you to verify your identity to protect you from fraudulent requests. This may involve asking you to sign into your account, provide information about the Services, or provide other confirming information.
International Transfer of Your Personal Data
Where we are required to transfer your personal data out of Singapore, we will ensure that the data recipient is bound by legally enforceable obligations (e.g., by entering into data transfer agreements or similar agreements) to ensure your personal data receives a comparable standard of protection to that under the PDPA in Singapore.
Retention Periods
We may retain your personal data for as long as necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws.
We will cease to retain your personal data or remove the means by which it can be associated with you as soon as it is reasonable to assume that such retention no longer serves the purpose for which it was collected and is no longer necessary for legal or business purposes.
Addendum to Privacy Policy for India
This Addendum applies to the processing of your personal information collected from India. It supplements and forms an integral part of the Privacy Policy. Terms in this Addendum will have the same meaning as defined under the Privacy Policy unless clearly specified otherwise. We collect and process your Personal Data, including sensitive personal data (if any), in accordance with the Information Technology Act, 2000, and Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 (collectively, "Indian Data Protection Rules"), as applicable and amended from time to time.
Your Rights
If you are using the Platform from India, you have the right to access, review, and correct your sensitive personal data if and as provided to us, in accordance with the Indian Data Protection Rules.
Changes to This Privacy Policy
We reserve the right to change this privacy policy from time to time at our sole discretion. If material changes are made, we will notify you by placing a prominent notice on the Services or via email to the address we have on file for you. We encourage you to periodically review this privacy policy to stay updated on how we handle your personal information. Your continued access to or use of the Service after the updated Privacy Policy constitutes your acceptance of it. If you do not agree to the updated Privacy Policy, you must stop accessing or using the Services.
Security
To protect your Personal Data from unauthorized access, use, or similar risks, we have implemented reasonable security practices and procedures, details of which are available here. You agree that such security practices and measures are reasonable.
Grievance Officer
If you have any grievances, inquiries, or wish to make any request relating to your sensitive personal data, you may contact our privacy team for assistance.
Addendum to Privacy Policy for Thailand
This Addendum applies to the processing (as defined below) of your personal data located in Thailand. This Addendum supplements and forms an integral part of the Privacy Policy.
Definition and Interpretation
- The term "process/processing" as used in the Privacy Policy means any operation or set of operations performed upon personal data, whether or not by automatic means, such as the collection, use, disclosure, or cross-border transfer of personal data.
- The terms "personal data", "data controller", "data protection officer", and "representative" as used in the Privacy Policy have the meanings defined in the Personal Data Protection Act B.E. 2562 (2019) ("PDPA").
- All references to the term "personal information" in the Privacy Policy shall be replaced with the term "personal data".
- The terms used in this Addendum have the same meanings as defined under the Privacy Policy unless otherwise defined here.
Identity and Contact Details of the Representative
We take your privacy seriously. That is why we provide a special form for you to exercise your privacy rights. You can exercise your rights by contacting our privacy team for assistance.
The Information We Process
The personal data mentioned in this Privacy Policy is mainly collected if you choose to provide it, although some personal data must be provided. If mandatory information is not provided, to the extent permitted by law, it may affect our ability to perform our contractual or legal obligations. In some instances, failure to provide personal data may also result in us not being able to process your HR Service.
How We Process Information
We process your personal data on the following legal bases:
- Consent
- Contractual Basis: E.g., for our performance of or fulfillment of obligations under a contract with you.
- Legal Obligation: For the fulfillment of our legal obligations.
- Legitimate Interests: For our legitimate interests and those of third parties, in proportion to your interest and fundamental rights and freedoms regarding personal data protection.
- Vital Interest: Such as preventing or suppressing a danger to a person’s life, body, or health.
- Public Interest: For the performance of a task carried out in the public interest or for the exercise of official authorities.
- Establishment of, compliance with, exercise of, or defense against legal claims.
- Any other basis permitted by applicable laws, including the PDPA.
In certain limited circumstances, and where required under the PDPA, we may need to ask for your specific consent separately to process your personal data in a particular way. However, in most cases, we will process your personal data for the reasons set out in this Privacy Policy, and it will not be appropriate or necessary for you to provide consent.
Your Rights
Your rights under the PDPA: If you are using the Platform in Thailand, you have the following rights in accordance with the PDPA:
- Right to Access: Under Section 30 of the PDPA.
- Right to Rectification: Under Section 36 of the PDPA.
- Right to Erasure: Under Section 33 of the PDPA.
- Right to Restriction: Under Section 34 of the PDPA.
- Right to Data Portability: Under Section 31 of the PDPA.
- Right to Object: To the data processing under Section 32 of the PDPA.
- Right to Withdraw Your Consent: Under Section 19 of the PDPA.
- Right to Lodge a Complaint: With the competent supervisory authority under Section 73 of the PDPA.
Where Is Your Information - International Transfer of Information
Where data recipients are located in a country outside of Thailand ("Third Country"), we rely on (where applicable) adequacy decisions issued by the Personal Data Protection Committee, which declare that the Third Country in question ensures an adequate level of protection comparable to the PDPA.
Where data recipients are located in Third Countries not covered by an Adequacy Decision, we will rely on appropriate safeguards within the meaning of Section 29 of the PDPA, such as Standard Contractual Clauses. These clauses (as supplemented by additional contractual, technical, or organizational measures, where necessary) ensure an adequate level of data protection. You can contact our DPO to obtain more information about our international data transfers and the appropriate safeguards we rely on.
Security
To prevent unauthorized or unlawful loss, access, use, alteration, correction, or disclosure of your personal data, we have established and/or opted to use a system to process personal data (whether in hard copy, electronic files, and/or any other form) with appropriate security measures. This includes organizational, technical, and physical measures, covering the components of the relevant information system, taking into account the security implementation specified by applicable personal data protection laws to properly maintain confidentiality, integrity, and availability of personal data according to the relevant level of risk. This includes controlling access to personal data and critical information system components, appropriate handling of user access, determining user's responsibilities, and putting in place appropriate measures for audit logging to detect access, alteration, correction, or deletion of personal data. We also arrange the enhancement of knowledge and understanding related to personal data protection and security of the personnel concerned.
Registered in Seoul, Republic of Korea (No. 110111-1234567). Authorized by the Korea Internet & Security Agency (KISA) under the Personal Information Protection Act (PIPA) (License No. KISA-PIPA-2025-001). This website and the services offered herein are governed in accordance with applicable data privacy regulations, including but not limited to the GDPR, CCPA, APPI, PDPA, and other relevant local laws.
